Arkansas Valley Publishing, owner of TheMountainMail.com is
committed to maintaining the privacy of personal information you
provide to our Web site and related online services.
We believe that greater protection of personal privacy on the
Web will not only protect consumers, but also increase consumer
confidence and ultimately their participation in online
At TheMountainMail.com, we intend to give you as much control as
possible over your personal information.
Our sites may contain links to other Web sites, including Web
sites directed to children.
We have no control over the privacy practices or the content of
any of our business partners, advertisers, sponsors or other sites
to which we provide links from our sites.
sponsor when linking to other Web sites.
received by Arkansas Valley Publishing in connection with print
edition subscriptions of The Mountain Mail.
I. Information That We Collect
We may request that you supply us with personal information,
including your e-mail address, postal address, and home or work
telephone number, for purposes such as correspondence or
participating in online contests, surveys or games.
Like many other commercial sites, our sites may utilize a
standard technology called a “cookie” to collect information about
how our site is used.
Cookies were designed to help a Web site recognize a user’s
browser as a previous visitor and thus save and remember any
preferences that may have been set while the user was browsing the
A cookie cannot retrieve any other data from your hard drive,
pass on a computer virus, or capture your e-mail address.
securely store a user’s password, personalize home pages, identify
which parts of a site have been visited or keep track of
selections, such as those selected in a “shopping cart.”
Our cookies may collect your domain name and track your
selections through our Web pages.
We only use “cookies” to gather the information indicated in
information about you without your consent.
order to record your preferences.
These cookies store automatically information pertaining to the
last chat room/forum you visited, as well as certain comments that
can be issues in the chat room/forum, in order to facilitate your
experience with the chat rooms/forums.
No additional identifying information is stored on these
cookies. You also have the option of choosing to allow us to use a
cookie to store your username, or “handle” and password on your
computer for use in that chat room, forum and other sites as
indicated on the particular site.
We may require you to supply us with personal information
(demographic information such as average age, income, education,
population data, zip codes) during a “registration” process online
prior to using certain features of our site.
We use this general information to aggregate information
according to demographics, such as gender, geographic location,
age, income or a combination of these or other demographics.
II. Use of User Information
We may perform statistical analyses of aggregate user behavior.
This allows us to measure relative consumer interest in the various
areas of our Web sites for product development purposes.
Any information we collect is used for its own internal purposes
to improve the content of the Web sites, to enhance users’
experiences when visiting our sites, to customize the content
and/or layout of our pages, and to provide the services required by
an individual user.
We do not use personal identifying information for any reason
that is not disclosed either in this Policy or at the time the
information is requested.
There are instances where you will have the opportunity to
subscribe to an e-mail list that will send information about the
site or our advertisers to your e-mail address, but this will be
done only with your permission and consent.
We may use information in the following ways:
• For the purposes for which you specifically provided the
information including, for example, to enable us to process,
validate and verify subscriptions or registrations.
• To send you notifications about our new or existing products
and services, special offers, or to otherwise contact you.
• To enhance existing features or develop new features, products
• To provide advertisers and other third parties with aggregate
information about our user base and usage patterns.
• To allow us to personalize the content and advertising that
you and others see based on personal characteristics or
We may combine the information that we collect from you on the
site with information that you provide to us in connection with
your use of our other products, services and sites.
not share your personally identifiable information outside of
Arkansas Valley Publishing unless you “opt in” to having your
personally identifiable information shared with a company that is
not affiliated with us.
III. Disclosure to Third Parties
We do not share personal identifying information with any third
party without your permission.
We disclose only in aggregate form our statistical analyses or
demographics of users to third parties, such as advertisers or
other business partners.
In some instances, we operate shared Web sites with businesses
affiliated with us.
information with any third party without your permission.
Please be aware that when you voluntarily disclose personal
information (such as your name, e-mail address) in chat areas or
bulletin boards to third parties, that information may be collected
by others outside the control of us and may result in unsolicited
messages from others.
IV. Security of Information
We use our best efforts to ensure the security of personal
information submitted by users.
When we collect information from our users, it is stored in an
area where the general public does not have access to it.
At any time while assessing our sites, any user while online may
“opt-out” of further e-mail contact from us (while still allowing
access to our sites).
VI. Use of Materials
The right to download and store or output the materials in our
sites is granted for the user’s personal use only, and materials
may not be reproduced in any edited form.
Any other reproduction, transmission, performance, display or
editing of these materials by any means mechanical or electronic
without the express written permission of us is strictly
Users wishing to obtain permission to reprint or reproduce any
materials appearing on these sites may contact us at
These privacy policies are effective as of Aug. 10, 2011. We
reserve the right to change this policy at any time, and will post
any changes to this policy as soon as they go into effect.
VII. Compliance with legal process
We may disclose personal information if we are required to do so
by law or we in good faith believe that such action is necessary to
(1) comply with the law or with legal process; (2) protect and
defend our rights and property; (3) protect against misuse or
unauthorized use of our Web sites; or (4) protect the personal
safety or property of our users or the public (among other things,
this means that if you provide false information or attempt to pose
as someone else, information about you may be disclosed as part of
any investigation into your actions).
We may disclose and use personally identifiable information in
special circumstances where it is necessary to enforce our
to protect our intellectual property rights).
VIII Online advertising
When you view an ad, our third-party advertising company may
place or recognize a unique cookie on your browser. The information
collected is not personally identifiable and is used only to track
response to our advertising efforts.
IX Comments and questions
If you have any questions, comments or concerns about our