Arkansas Valley Publishing, owner of TheMountainMail.com is committed to maintaining the privacy of personal information you provide to our Web site and related online services. We believe that greater protection of personal privacy on the Web will not only protect consumers, but also increase consumer confidence and ultimately their participation in online activities.
At TheMountainMail.com, we intend to give you as much control as possible over your personal information. Our sites may contain links to other Web sites, including Web sites directed to children.
I. Information That We Collect
We may request that you supply us with personal information, including your e-mail address, postal address, and home or work telephone number, for purposes such as correspondence or participating in online contests, surveys or games. Like many other commercial sites, our sites may utilize a standard technology called a “cookie” to collect information about how our site is used.
Cookies were designed to help a Web site recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site.
We may require you to supply us with personal information (demographic information such as average age, income, education, population data, zip codes) during a “registration” process online prior to using certain features of our site. We use this general information to aggregate information according to demographics, such as gender, geographic location, age, income or a combination of these or other demographics.
II. Use of User Information
We may perform statistical analyses of aggregate user behavior. This allows us to measure relative consumer interest in the various areas of our Web sites for product development purposes. Any information we collect is used for its own internal purposes to improve the content of the Web sites, to enhance users’ experiences when visiting our sites, to customize the content and/or layout of our pages, and to provide the services required by an individual user.
We do not use personal identifying information for any reason that is not disclosed either in this Policy or at the time the information is requested.
There are instances where you will have the opportunity to subscribe to an e-mail list that will send information about the site or our advertisers to your e-mail address, but this will be done only with your permission and consent.
We may use information in the following ways:
• For the purposes for which you specifically provided the information including, for example, to enable us to process, validate and verify subscriptions or registrations.
• To send you notifications about our new or existing products and services, special offers, or to otherwise contact you.
• To enhance existing features or develop new features, products and services.
• To provide advertisers and other third parties with aggregate information about our user base and usage patterns.
• To allow us to personalize the content and advertising that you and others see based on personal characteristics or preferences.
We may combine the information that we collect from you on the site with information that you provide to us in connection with your use of our other products, services and sites.
III. Disclosure to Third Parties
We do not share personal identifying information with any third party without your permission. We disclose only in aggregate form our statistical analyses or demographics of users to third parties, such as advertisers or other business partners. In some instances, we operate shared Web sites with businesses affiliated with us.
Please be aware that when you voluntarily disclose personal information (such as your name, e-mail address) in chat areas or bulletin boards to third parties, that information may be collected by others outside the control of us and may result in unsolicited messages from others.
IV. Security of Information
We use our best efforts to ensure the security of personal information submitted by users. When we collect information from our users, it is stored in an area where the general public does not have access to it.
At any time while assessing our sites, any user while online may “opt-out” of further e-mail contact from us (while still allowing access to our sites).
VI. Use of Materials
The right to download and store or output the materials in our sites is granted for the user’s personal use only, and materials may not be reproduced in any edited form.
Any other reproduction, transmission, performance, display or editing of these materials by any means mechanical or electronic without the express written permission of us is strictly prohibited.
Users wishing to obtain permission to reprint or reproduce any materials appearing on these sites may contact us at firstname.lastname@example.org.
These privacy policies are effective as of Aug. 10, 2011. We reserve the right to change this policy at any time, and will post any changes to this policy as soon as they go into effect.
VII. Compliance with legal process
We may disclose personal information if we are required to do so by law or we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of our Web sites; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions).
VIII Online advertising
When you view an ad, our third-party advertising company may place or recognize a unique cookie on your browser. The information collected is not personally identifiable and is used only to track response to our advertising efforts.
IX Comments and questions