Cole Hiser

Cole Hiser, manager of Salida Ace Hardware, formerly True Value Hardware, prepares popcorn at the store. Hiser said that even though the store is rebranding, the people – and the popcorn – will stay the same.

Salida’s True Value Hardware is now Ace Hardware.

“True Value is going a different direction than we wanted to,” store owner Jim Fontana said. “Ace just built a new warehouse in Colorado Springs, which means we can get three deliveries per week instead of one.”

Fontana said the increased deliveries will mean Ace Hardware will be able to keep items in stock more consistently, which will allow the store to compete with online options.

“I don’t have time to not have things in stock,” Fontana said.

He also mentioned Ace Hardware’s advertising program, which he said is excellent.

Most brands the store carries won’t be affected by the switch, Fontana said. He said there is about 85 percent crossover between True Value and Ace. The store will be able to sell Craftsman tools and Valspar and Clark+Kensington paints.

Remodeling of the store’s interior will begin Nov. 5, Fontana said.

The store is also remodeling its yard. Store manager Cole Hiser said they’re expanding parking, building a new shed for concrete and pipes, paving the yard so it looks nice and adding a decorative fence.

Fontana has owned the store for almost 25 years. He said the growth of Salida in that time period has definitely improved the hardware business.

“We’re just making a change because of our future,” Fontana said. “We want to be here in 25 years.”

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