Dara McDonald and Michael Sampliner

Michael Sampliner of Madison House Presents and Salida City Administrator Dara McDonald field questions during a press conference announcing Mumford and Sons as the headliner for the Gentlemen of the Road festival scheduled for August 21 and 22 in Salida.

Mumford and Sons to Headline Salida music festival

The Gentlemen of the Road tour, headlined by Mumford and Sons, will include a stopover festival Aug. 21 and 22 in Salida.

Governor John Hickenlooper announced the festival headliner via video during a press conference March 2 at Salida SteamPlant. Other performers confirmed for the festival are The Flaming Lips, Jenny Lewis, Dawes, The Vaccines, Tune-Yards, James Vincent McMorrow, Blake Mills and Jeff The Brotherhood.

Michael Sampliner with festival organizer Madison House Presents said tickets for the event will go on sale at 10 a.m. Friday, March 6, at gentlemenoftheroad.com/stopovers. Additional artists will be announced at a later date.

Based in London, U.K., Mumford and Sons will release a new album in May and are one of the top ticket-selling bands in the world right now, according Sampliner, who said he expects the 35,000 tickets for the event to sell quickly.

Sampliner also said 1,000 tickets will be available for purchase at the Salida SteamPlant box office. The total cost per ticket is $199 for both days.

Tickets include free camping at the main venue on the Vandeveer Ranch property off C.R. 107, and camping will be allowed Wednesday through Sunday, Aug. 19-23.

Sampliner reiterated the message on the Gentlemen of the Road website, “The spirit of the project remains: a music festival that celebrates local people, food and culture, where everyone pitches in and everybody gets something back.”

In keeping with the local theme, Sampliner said Madison House will seek local food and merchandise vendors first and expand the search incrementally until a sufficient number of vendors have signed on. He also emphasized the importance of including local artists of all types ‒ musicians, performance artists, visual artists and so on.

He stressed the significant economic impact expected from the festival, saying local business owners should “stock up, stock up and stock up.” Compared to events like FIBArk and the Pro Challenge bicycle race, the music festival will create “much more impact,” especially for lodging and restaurant owners.

He said Madison House is already working with local companies like Safeway, Walmart and Verizon to ensure that adequate stocks and services are available during the event.

Sampliner indicated the event would include plenty of free music in Salida Aug. 20-22 during times when no music is playing on the main stage at Vandeveer Ranch.

Salida City Administrator Dara McDonald said Mumford and Sons previously headlined a Gentlemen of the Road tour in 2012-13, which also featured one-time concert stops at small towns.

She said feedback received from these towns was universally positive with many local officials wishing the festival would return.

Other stopover festivals for the 2015 Gentlemen of the Road tour are Seaside Heights, N.J.; Waverly, Iowa; Aviemore, U.K.; Walla Walla, Wash.; and one other possible location yet to be announced.

Sampliner stressed that the production will include numerous volunteer opportunities for anyone who wants to be involved with the festival. Anyone interested in volunteering should contact Event Coordinator Beatrice Price at Beatrice.price@cityofsalida.com.

Additional festival information is at gentlemenoftheroad.com.

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